{"id":699,"date":"2024-12-11T14:05:53","date_gmt":"2024-12-11T13:05:53","guid":{"rendered":"https:\/\/www.novacos-law.com\/en\/?p=699"},"modified":"2024-12-12T11:07:09","modified_gmt":"2024-12-12T10:07:09","slug":"ex-ante-zertifizierung-und-substanziierung-von-umweltbezogener-werbung-nach-dem-entwurf-der-green-claims-richtlinie-unverhaltnismasiger-burokratismus-oder-sinnvolle-erganzung","status":"publish","type":"post","link":"https:\/\/www.novacos-law.com\/en\/2024\/ex-ante-zertifizierung-und-substanziierung-von-umweltbezogener-werbung-nach-dem-entwurf-der-green-claims-richtlinie-unverhaltnismasiger-burokratismus-oder-sinnvolle-erganzung\/","title":{"rendered":"Ex-Ante Certification and Substantiation of Environment-Related Advertising Claims according to the Draft Green Claims Directive: Disproportionate Bureaucracy or Useful Addition? (Ex-Ante Zertifizierung und Substanziierung von umweltbezogener Werbung nach dem Entwurf der Green Claims-Richtlinie: Unverh\u00e4ltnism\u00e4\u00dfiger Bu\u0308rokratismus oder sinnvolle Erg\u00e4nzung?)"},"content":{"rendered":"<p>On 22 March 2023, the Commission published a draft directive on environmental claims (\u2018Green Claims Directive\u2019), which is intended to provide companies with a framework for advertising their progress in the area of sustainability in a reliable manner and thus contribute to more sustainable consumer behaviour. In order to achieve this goal, the Commission&#8217;s draft primarily formulates a comprehensive substantiation obligation for environmental claims and combines this with the obligation to have the internal assessment reviewed in advance by an external review body \u2013 a first in the current legal framework. More than a year after the publication of the Commission&#8217;s draft, the European Council has now also set out its official \u2018general approach\u2019 to the Commission&#8217;s draft, proposing numerous amendments. This article assesses the Commission and Council draft on the Green Claims Directive from a practicability perspective, taking particular account of issues that could be of interest to the medical device industry, above all the planned ex-ante certification of advertising claims.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 22 March 2023, the Commission published a draft directive on environmental claims (\u2018Green Claims Directive\u2019), which is intended to provide companies with a framework for advertising their progress in the area of sustainability in a reliable manner and thus contribute to more sustainable consumer behaviour. In order to achieve this goal, the Commission&#8217;s draft [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-699","post","type-post","status-publish","format-standard","hentry","category-publications"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.novacos-law.com\/en\/wp-json\/wp\/v2\/posts\/699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.novacos-law.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.novacos-law.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.novacos-law.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.novacos-law.com\/en\/wp-json\/wp\/v2\/comments?post=699"}],"version-history":[{"count":0,"href":"https:\/\/www.novacos-law.com\/en\/wp-json\/wp\/v2\/posts\/699\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.novacos-law.com\/en\/wp-json\/wp\/v2\/media?parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.novacos-law.com\/en\/wp-json\/wp\/v2\/categories?post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.novacos-law.com\/en\/wp-json\/wp\/v2\/tags?post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}