Ex-Ante Certification and Substantiation of Environment-Related Advertising Claims according to the Draft Green Claims Directive: Disproportionate Bureaucracy or Useful Addition? (Ex-Ante Zertifizierung und Substanziierung von umweltbezogener Werbung nach dem Entwurf der Green Claims-Richtlinie: Unverhältnismäßiger Bürokratismus oder sinnvolle Ergänzung?)
On 22 March 2023, the Commission published a draft directive on environmental claims (‘Green Claims Directive’), which is intended to provide companies with a framework for advertising their progress in the area of sustainability in a reliable manner and thus contribute to more sustainable consumer behaviour. In order to achieve …